We just celebrated the 45th anniversary of the Apollo 11 Moon landing.
The growing popularity of marathons and other extreme sports has sparked worries about the potential dangers of these activities. The popular press and medical research have both focused on the risk of cardiac arrest and other heart rhythm problems. But that concern may be misdirected. A new study from Israel published in the Journal of the American College of Cardiology finds that a much more serious danger may be heat stroke, which is defined as a core body temperature above 104 or 105 degrees associated with multiorgan dysfunction.
Australia must take affirmative action to invest and support technology and innovation for the sake of its economic future and global competitiveness. If it doesn’t, it will continue to be overtaken by developing countries and be known for squandering a massive opportunity to capitalize on high growth industries of science and technology.
Acer began building the Chromebook nearly six years ago before anyone thought the fast Google-designed laptops would fly. The two formed a relationship: Google provided the software, particularly the Chrome operating system. Acer found the hardware, its lifetime specialty, including fast Intel processors. The future of netbooks — tiny laptops that had made it big in 2008 — was uncertain, so a lot of the Taiwanese developer’s rivals worried about the market size for the light Chromebooks. Samsung was late to PCs despite an eventual rally.
Selling has turned into a complicated game of hide and seek. The problem is particularly vexing when sales teams try to engage the C-Suite. One of the biggest moves Teradata made was to disrupt their selling process and adopt a Services Selling Path model.
Ever since the big kerfuffle over Facebook’s emotion manipulation study, we’ve been wondering what other experiments we may have been part of without knowing it. Dating site OkCupid came forward Monday with another one: it shot falsehood-tipped arrows through users’ hearts. OkCupid exhumed its three-year dormant “OkTrends” blog on Monday — which used to share insights into online daters’ behavior, but went silent after the company was bought by IAC for $50 million. In a flippant entry, OkCupid co-founder Christian Rudder defends Facebook, brags about experiments OkCupid’s done in the past, and reveals that at some point the site told people who were poor matches for each other that they were a perfect pair, and vice versa. The site wanted to see if OkCupid’s matching algorithm actual predicted whether people would go gaga for each other, or if they were just slaves to an algorithm and would fall in love (or lust) because the data told them they should. In other words, it tried to blind users with science.
New ephemeral messaging app slashes the taps it takes to send a disappearing photo from four to one. ‘That’s three taps you could be spending with your children.’
Lockheed Martin’s VP and General Manager offers her solution to resolving the nation’s ‘crisis level’ lack of engineers.
Stephanie Hill, VP and General Manager of Lockheed Martin, shares how she became an accidental engineer.
As Cisco’s Chief Technology and Strategy Officer can attest, a STEM education teaches you more than just what’s in the confines of those particular disciplines.
The Chief Technology and Strategy Officer of Cisco Systems talks about why she wants to add an “A” for arts education to the ubiquitous acronym, STEM promoting disciplines in science, technology, engineering and math.
Years ago, quite early in my development career (which itself is a second career to journalism), I was sitting comfortably in the board room of a white shoe law firm with panoramic views of midtown Manhattan. The occasion was the board meeting of nonprofit organization engaged in international development, specifically assisting the poor in one small and very poor nation ruled by a corrupt hierarchical regime. The question was fundraising and how to get donors interested in helping this population when it was obvious the political situation had no real likelihood of change.
More than a decade ago the Women’s Health Study produced surprising and important results when it showed that broad use of hormone replacement therapy did not reduce cardiovascular risk in post-menopausal women. But the study also led to speculation that hormone therapy might be beneficial when delivered closer to the time of menopause. Now a study published in Annals of Internal Medicine shows that menopausal hormone therapy (MHT) may have some favorable effects on some cardiovascular risk factors but it does not reduce the progression of atherosclerosis.
It’s clear to those of us who live at the intersection of technology and customer relationships that customers have radically changed the way they interact with brands. Traditional CRM tools are no longer sufficient because it’s not about managing customer relationships anymore—it’s about creating and optimizing engagement across a vast range of digital touchpoints.
For marketers, the upsides of the new customer journey are huge, but so are the challenges. Like it or not, brands and marketing teams need to rethink everything and begin utilizing resources that are better at facilitating and strengthening connections across a constantly growing list of engagement opportunities.
If you think you’re in control of your customer relationship, you’re wrong. Today, digitally empowered customers are firmly in charge, bouncing from channel to channel at the drop of a hat. Web, mobile, in-store—it’s all the same to your customers and they want the ability to engage, self-serve and buy with or without the assistance of an actual human being.
Even more, customers expect every interaction with your brand to put their convenience front and center. As a result, the customer experience doesn’t happen in a single channel or along a predictable trajectory, but at seemingly random points along all of your brands channels, interactions and communications.
This means that the boundary between marketing and customer experience is becoming increasingly blurred. The benefit is that brands now have the opportunity to deliver significantly richer experiences much earlier in the customer journey. But it also raises several important questions about how brands and marketers will operate in the current customer landscape: