Social Media Examiner has just released its annual Social Media Marketing report. It reveals some interesting data about this year’s social media marketing trends. The entire report is available for download here, but I’d like to highlight some of the report’s most surprising and significant points. In a survey of 3,025 marketers, the study determined the following:
Just a few months after escaping an antitrust case on its search ads, Google is now the subject of a Federal Trade Commission probe of its display-ad business.
By Scott Goodson, chairman and founder of StrawberryFrog, and author of best selling book Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, 2012)
Clothing retailer Abercrombie & Fitch just announced that same-store sales fell 15% in the first quarter and blamed inventory shortages. But, unless you’ve been living in a cave, you know that Abercrombie & Fitch has seen major social media blowback from some old comments made by its CEO, Mike Jeffries. He was quoted as saying, more or less, that he didn’t want overweight, unattractive, or unpopular people wearing his clothes.
The “most-watched sporting event on the planet” will be played this weekend at Wembley Stadium in London, as Bloomberg notes. And while it has declared “Germany” as the “winner” because both finalists are German teams, there’s likely to be another big beneficiary emerging from the hype surrounding the Champions League final: Ford Motor Co.
In the event you’re not paying attention to St. Louis media and missed the social media-driven saga of Larry Conners and CBS affiliate KMOV-TV, let’s recap.
Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace.
This week the actor Laurence Tureaud turned 61.
With the official start of summer less than a month away, consumers are planning for their vacations, and expectations are high. It’s their vacations after all. Some will go to the beach. Others to the mountains. And others to exotic cities far, as Thomas Hardy would have characterized it, from the maddening crowds. And then there’s the ocean cruise.
Kmart had a viral hit with “Ship My Pants,” touting its free ship-to-home service, in April. The ad, from DraftFCB, debuted on YouTube, racking up more than 17 million views so far, and later aired on TV.
Reputation management is the new black in corporate strategy. In their fight to increase revenue, grow market share, increase the stock price, attract and retain the best talent, and secure their license to operate companies are turning their focus on their reputation. The intangible element that can boost or kill your business has become the center of attention not just for corporate communication or marketing professionals but also for the CEO, the CFO and the Board of Directors.