Updated with Yahoo’s confirmation that it’s buying Tumblr and analyst comment:
What defines the most effective U.S. advertisers? They embrace the full breadth of media and creative available to them.
Tomorrow’s inaugural Art Basel Hong Kong kicks off three big weeks of international acclaim for the industry, and reminds me of an anecdote about Picasso which, in a way, sums up a significant conundrum for those who make their living in the art world. Seems someone visited his studio, stood in front of a painting for several minutes, and asked Picasso, “What does it represent?” Picasso replied without hesitation, “Two hundred thousand dollars.”
Have you seen what?s been dubbed ?the greatest car commercial ever?? If you haven?t, don?t bother looking for it on TV. It?s online … and it?s racking up millions of viewers. Audi?s latest spot pits the ?Old Spock? (Leonard Nimoy) vs. the ?New Spock? (Zachary Quinto) in a promotion for the new Audi S7. (Watch the video below.) It?s engaging. It?s persuasive. It?s relevant. And it?s a great example of the impact and reach of video marketing.
When my dad wants to assess the health of the economy, one of the things he looks for are shredded tires along highways. His reasoning is that more tires mean that truckers are worried about the future. They’re delaying the expense of buying new ones, and letting the old ones fall apart instead.
David Sable is now more than two years into his post as global CEO of WPP Group’s Y&R, one of the original ad agencies on Madison Ave. On the eve of its move to a new address—3 Columbus Circle—Sable talked about the changes afoot in the business as well as the fundamentals that persist.
The influential economist Albert O. Hirschman argues that customers can have a disciplining effect on companies and markets through their exit and voice behaviors. Instead of simply “quitting” a product, Hirschman urged customers to voice their complaints so companies could improve and learn. Hirschman would be a happy camper these days because social media puts a megaphone on the voice of the customer. Results from The CMO Survey® show that companies, in turn, are also starting to see the value of emphasizing voice-based metrics.
The difference a year can make: When I spoke with Yuki Tanaka, the Executive Director of the Japan National Tourism Organization in the U.S., last May, travel to Japan was just recovering from the a drastic decline following the March 11, 2011 Sendai earthquake and a close call with disaster at the Fukushima nuclear power plant. What’s more, tourism to Japan was also facing a structural challenge due to a chronically strong yen. Fast-forward to the present, and Japan lives up to its name as the land of the rising sun: in terms of traveler numbers, the earthquake is a thing of the past. And thanks to a weaker yen (102 per USD as of this writing, down from an average of 79.97 in 2011), Japan suddenly finds itself in the unfamiliar but enviable position of being an affordable destination.
This article is by Megan Meagher, a senior planner at Red Peak Group.
This article is by Robin Headlee, VP at Millward Brown Optimor.
Memorial Day is coming, and with it the traditional consumer celebrations –parades, outdoor barbeques, food, and, as is also customary, beer. American brewers will be celebrating too. Not only because this is usually a big weekend for them, but also because they’ve seen a significant increase in beer shipments, which have suffered in the recent years.
Please don’t feel sorry for the person I’m about to tell you about. Peter, a long-time friend and business associate recently sold his company, and life has not been easy for him. The contrast between life as the CEO of a mid-size company and as a lone citizen without an organization to run could not be more dramatic. The adjustment will no doubt take time.
Interview with Deloitte Chairman Punit Renjen…