Google has announced that Analytics users who have enabled anonymous sharing of their data will soon have access to industry benchmarking reports. These reports allow site owners to see trends happening across industries, and to gain powerful insights into how well their site is performing relative to their peers.
This post addresses some core values or best-practices for sales leaders and individual sales reps.
By Homayoun Hatami, Candace Lun Plotkin, Kevin McLellan, Patrick Schulze
In my last post, I left you with the image of us as marketers, standing before the deep, dark woods of transformation—moving from digital marketing to marketing in a digital world. We know we need to get to the other side to break the tradeoff between scale and relevance, but we aren’t sure how.
Southwest’s recent re-branding effort may have gotten the thumbs up from branding gurus, but it’s the timing of the rebranding — not the design — that’s problematic.
In the latest step towards its ongoing mission to offend seemingly every nationality, religion and culture on the face of the planet, Urban Outfitters recently offered a blood-splattered “Vintage Kent State Sweatshirt” that has since been removed its website. The $129 offering, which comes amidst the company’s continuous financial struggle, was, of course, a tasteless reference to the Kent State shootings of 1970. Yesterday, amid the public backlash, Kent State released a statement condemning the sweatshirt for its poor taste. Fine, if only this issue was an aberration from the company’s marketing practices. It isn’t. This incident further exposed, for many, a corporate culture that fosters a sophomoric and insensitive approach to marketing without any morsel of true remorse, merely for the sake of boosting the sales of its products.
When I taught the Dale Carnegie Course on Effective Communications and Human Relations Skills, we often started class with this mantra: “I know people in the ranks who will stay in the ranks. Why? Because they haven’t the ability to get things done!”
Winning in business is an expert’s game. The path to success, conventional wisdom would have it, is to study the market and your competition, hire consultants, apply best practices. One surprise of the Unconventionals—a podcast series that features businesses that succeed through disruptive strategies—is just how often people make the opposite point: they wouldn’t have succeeded if it wasn’t for their naiveté.
Social media is emerging as an unstoppable force. According to one report, approximately 1.73 billion people – or 25 percent of the world’s population – are now social network users, and most large global companies have established active Twitter, Facebook and YouTube accounts. Some banks and other financial services firms originally tried to block or curtail the use of social media, but it is becoming increasingly clear that it is better to manage social media effectively than to try to stand in its way.
This article is by Mich Bergesen and Hannah Foltz. Bergesen is global director and Foltz is marketing associate for Landor.
Everyone talks about how entrepreneurs and innovators get their famous “aha!” moments.
Nintendo’s iconic hero plumber has appeared in over 200 video games since his 1981 debut.
I am not, by any means, a gamer; a player of games. At least not the kind of games I am referring to in this context. Not there’s anything wrong with that. It is an immensely popular and profitable industry to say the least.
Ok, so I may have said that many of today’s proclaimed social businesses, aren’t social and I stand by that assertion 100%. Having said that, the quest for social business isn’t unattainable, but it does take work to achieve.
96% of New Heartland consumers say brands don’t understand them. This largely underserved and dismissed group is home to the majority of U.S. consumers. Find out the key ways to reach them.