Last Friday Snapchat announced that it is introducing ads because “ need to make money.”
Designing business processes from the outside-in, from the customers’ perspective, not only simplifies the customer’s journey but helps brands stay nimble. It’s an offensive strategy play.
Is Yahoo CEO Marissa Mayer’s long-stalled turnaround attempt finally starting to work? It’s still way too early to say, but in today’s third-quarter earnings report came a glimmering of hope. After many quarters of falling revenues, the long-struggling Internet company finally reported sales growth and a higher-than expected profit thanks partly to surging sales of mobile ads.
The creative minds behind effective ad campaigns at Chipotle, Google, Gap and more share their thoughts on appealing to today’s consumer in a fragmented media environment.
Apple has made customers pick between two unfamiliar sizes with its new iPhones. I review both to see which one comes out on top.
Apple and IBM’s dueling earnings announcements yesterday were a study in sharp contrasts: Apple’s financial performance went through the roof, driven by record hardware and international sales, while IBM’s results tanked, as it continued work to divest its hardware manufacturing while global sales slowed. They’re different businesses in so many ways, but both companies share the marketing challenge of defining the benefits and role for making things in a world that finds it easier to value content and services.
Toxic people defy logic. Some are blissfully unaware of the negative impact that they have on those around them, and others seem to derive satisfaction from creating chaos and pushing other people’s buttons. Either way, they create unnecessary complexity, strife, and worst of all stress.
If there is one big mistake that B2Bs make, it is their over-scrutinizing of large vanity metrics when in reality they could do much better by focusing on single meaningful connections. When it comes it B2B, we’re talking big numbers—bigger investments and greater revenue generation, quite unlike the B2C companies. Naturally, both of them would follow different marketing strategies, or so we think. Don Peppers and Martha Rogers in their book One to One B2B: Customer Development Strategies for the Business-to-Business World have discussed how B2B companies can adapt themselves to follow the 1:1 marketing model, a strategy that is more of a B2C concept.
I was performing my thrice-daily ritual of perusing iTunes when a piece of art caught my eye. It was a Polaroid photo of a girl that brought me right back to the 1980s. Coincidentally, it was the cover art for Taylor Swift’s new album, 1989, which launches at the end of this month.
It’s been over a year since Google last unrolled a new Penguin update, and now it looks like they’re ready to catch up. Google recently confirmed that the most recent iteration of their large-scale “Penguin” algorithm update started rolling out late on Friday night (October 17th). One of Google’s Webmaster Trends Analysts recently hinted that the latest Penguin update would be coming out soon, but as of October 17, we have full confirmation that the update is live and currently unfolding.
China now has the 2nd largest economy in the world, is the fastest growing and most important consumer market in the world, and is accelerating the process of “Going Global”. In fact “China Going Global” has been a success for almost all involved in the last ten years, including Chinese companies buying famous foreign companies and properties, rich Chinese investing in real estate and education abroad, Chinese tech and b-2-b companies expanding overseas and OEM manufacturers selling in every corner of the globe.
The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success. It’s tempting to use objective measures like these because they’re verifiable, quantitative, and logical, but the true significance of likes and followers to the success of a social marketing campaign is greatly overestimated.
?Complexity and the speed of change have caused confusion, and that inhibits marketers from moving forward and setting themselves up for long-term success,? said ANA chief Bob Liodice. ?CMOs need to take charge and effect change because the marketing organization often trails the rest of their company.?