Microsoft co-founder Bill Gates has given away more than $28 billion, comfortably making him the world’s greatest living philanthropist.
Buick has been General Motors’ growth engine lately, and savvy marketers in another industry think they know something about how Buick got there: effective advertising.
If every conversation could be improved with advertising, there’d be branded marriage proposals and sponsored playground chatter. Reddit’s plan to consider ad placements on its platform risks proving why social media aren’t made any better with sponsored speech, either.
Marketers and advertisers today are busier than ever before. From managing large scale projects to handling simple daily operations, there’s a lot to handle. Enter “inbound marketing”.
Only when marketing, customer experience, internal organization, and technology align will big wins from Digital Transformation become reality
Ericsson is a behemoth of 100,000 + employees in 180 counties and provides infrastructure for a large portion of the world’s telecommunications traffic so what is it doing snapping up a tiny East Coast billing platform?
As former Baltimore Ravens Safety and now CEO of Fluencr.com Gerome Sapp told me, “The online & mobile sports marketing platforms allow millions of sports enthusiast similar types of exposure and access to sponsorships as the NFL provided me.”
Sapp’s figured it out – you no longer need to be LeBron James to field sponsorship opportunities. You can be a local athlete with a large social following or a sports blogger with an engaged following. Each have the ability to help brands and causes build awareness.
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape, Konrad Feldman, Co-Founder and CEO, Quantcast…
It was clear from the start of the spring season of Dancing With the Stars that paraplegic Olympian — and nifty dancer — Amy Purdy was destined for even bigger things. Now she’s starring in a Toyota-sponsored up-with-women tour alongside gender icon Oprah Winfrey.
Millionaires. Centimillionaires. Billionaires. Every one of them gathered together in the desert at the ?Entrepreneur Of The Year? gala hosted by Ernst & Young and sponsored by The Kauffman Foundation For Entrepreneurship. Without further delay, here are some of the top tips by award-winning entrepreneurs.
Have you ever been punched in the face while TV cameras were rolling? Bill McGowan has. Here’s how he coped, and what he teaches executives about developing high-stakes interview skills.
A long time ago in a galaxy far, far away… OK, 35 years ago, which in tech-time is a long time ago, Sony introduced the Walkman.
It was a good Friday for both employees and customers of TD Bank. TD stands for Toronto Dominion Bank. Last week over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD branches. In addition, thousands of others using TD phone and online banking service were informed that they would receive a deposit directly into their accounts. A total of 30,000 customers were surprised and delighted.
A few more customers were in store (or in branch) for a much bigger surprise. TD placed a special ATM in their respective branches. According to the Examiner, a TD spokesperson stated “over a dozen customers across Canada received a special customer thanking experience at their local branch through the Automated Thanking Machine (TM), such as trips, experiences, RESP contributions etc.” These experiences were captured in a YouTube video entitled, Sometimes you just want to say thank you #TDThanksYou
It doesn’t take a genius to figure out that “advertising” as we know it has not only evolved in space, it has evolved in time. What were once highly-crafted works of art in print, out of home, television, and so on (space), are being replaced by instant media like Twitter, Facebook, Instagram, and the like (time). Where the crafting takes a hit (how beautiful can you make 140 characters?), that hit is often overcome by the message’s realtime relevance.
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Victor Ho, Co-Founder and CEO, Five Stars.