Tonight?s Grammy nominations special, ?Grammy Nominations Live: Countdown to Music?s Biggest Night,? will seek to stir up excitement around the 56th Grammy Awards, held Jan. 26 in Los Angeles.
The Federal Trade Commission this week hosted an all day workshop titled, “Blurred Lines: Advertising or Content?” The Robin Thicke jokes aside, it’s a question any casual internet user has likely asked himself more than once. But it’s within that shared space of advertising and editorial where brands are finding marketing success.
Americans are the most likely to consider purchasing an iPad, and to have heard something positive about the tablet, out of six nationwide markets. Lagging behind in terms of iPad popularity are Germany and France, while China looks to be catching up with the US in terms of iPad perception and purchase intent.
To come up with the Hot Marketing Tips for 2014, I turned to CMOs, authors, CEOs, and even a Dean. I asked the experts to provide their top tips for CMOs as we move from 2013 to 2014. Below are 5 of the best ideas (and a bonus one) that range from career to management to marketing advice. Next week, I will post part 2 with 5 more tips.
Chevrolet global CMO Tim Mahoney insisted that essentially dropping out of Europe by 2015 won’t dent Chevy’s plans to become a dominant and truly global brand.
In How To Get Press: Part 1, we talked about having great relationships with the media and making yourself a resource to journalists. We’ve checked back in with Elisette Carlson (Eli), the Founder of SMACK! Media, a boutique Marketing and Public Relations agency focused on innovative and authentic brands in sports, health and fitness to get more! This time, we’re taking it a step further with specific tactics for how you can nail a PR pitch. Everyone has a story to tell. In order to get press, it?s important to understand the specific media targets you should be focused on and how to go about getting their attention. Beyond building and nurturing relationships with media, below are some essential guidelines for how to nail a PR pitch.
General Motors apparently is dropping its global ambitions for the Chevrolet brand because it is eliminating Chevy as a mainstream brand in western and eastern Europe by the end of 2015 to focus its resources there behind its Opel and Vauxhall brands.
Data. Why is such an often overly uttered word one of the most puzzling and difficult to understand?
Forbes’ Jennifer Rooney sits down with Banana Republic CMO Catherine Sadler to discuss the retail brand’s strategy to stand out in a cluttered marketplace.
It may not be too early to make the call: Store traffic is up, but sales are down for the first time since 2006. Online traffic and sales have skyrocketed early, especially via mobile devices, though retailers of all sorts are deepening discounts and extending the days they?re available. Partisans see evidence of their most hoped-for trends, but there?s a bigger change underway that should be discomforting to everyone involved:
This article is by Linda Burtch, founder and managing director of Burtch Works.
In a recent online survey among 1850 marketers conducted by marketing and agency search consulting firm Avidan Strategies, Wieden + Kennedy emerged as the favorite ad agency. W+K is looked upon as being head and shoulders above the rest of Madison Avenue. The agency was voted as the best all-around agency by a remarkable 66% of the respondents, almost the combined total of the next two runners-up
This article is by Jeff King, CEO of Barkley, an independent ad agency, and Jeff Fromm, executive VP at Barkley and co-author “Marketing To Millennials.”
Banana Republic started as a safari-themed store in San Francisco in the 1970s. A decade later, Gap bought it and transformed it into its more upscale brand. Today Banana Republic looks nothing like its earlier self; the in-store Jeeps have been replaced by shiny baubles, cashmere sweaters and monochromatic collections. Yet Banana Republic, despite the visible differences, still has roots in its past and still guides its customers on a journey, contends Global CMO Catherine Sadler: You used to shop for safari; now you shop to ready yourself for a promotion or a new love, for example, she told me in a recent interview in the retailer’s flagship Rockefeller Center store.
Learn how to activate the Reward Network in the brain to bring pleasure and performance to your team!